Lugn Hytter - New concept, visual identity & name
Tremax Hytter´s new owners came to Heisholt Inc. a year ago and wanted to modernise and strengthen the presence and concept of their company. The competition in the cabin/lodge-market in Norway is fierce, and almost everyone is talking about architecture and technical information. We decided to tell a much more emotional story, of how you feel, think, dream and relax when you stay at your second home, and created the strategic concept «Cabin, sweet cabin». This also meant that we changed the name from old Tremax, to the new Lugn Hytter. The new concept, name, visual identity was introduced in a big newpaper camapign, and films in social media.
